Latana is the first brand tracking tool to use an MRP advanced data science to ensure reliable, accurate brand insights. It provides users with a deep understanding of how their brand is perceived and how it fares against competitors.
Latana is at the forefront of brand tracking, unraveling one of the least understood areas of marketing, so you don’t have to.
- Measure Brand Awareness: Map brand perception globally and increase your brand’s awareness.
- Data Reach: Designing a mobile-first respondent experience to increase reach and frequency in over 100 countries.
- Data Confidence: Our algorithm detects which respondents are providing high-quality answers to our surveys.
- Audience Segmentation: Build your dream target audience segments with our Audience Segment Builder.
- MRP: Bayesian machine learning to provide more reliable results than quota sampling.
- Mobile-Optimized Surveys: Learn how we create a smooth mobile user experience for survey respondents that ensures valid and reliable results.
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