"I have given the deal my blessing, if they get it done that’s great, if they don’t that’s okay too. I approved the deal in concept.” This is what president D. Trump said on Saturday and here is the full story regarding the TikTok drama.

Performance marketing is all about data, ROI, analysis, and more KPI’s than you can count. This is the new guide on performance marketing by GrowthRocks, which explains everything about it, as well as how to become a performance marketing specialist.

The sequential approach, the simultaneous approach, and the singular approach. According to Mark Ritson, there are three ways to ‘juggle your funnel’. Read how brands like Uber, NRMA Insurance, and Bendigo Bank make use of them.

Thanks to webinars, every professional can reach people from everywhere in the world, interact with them, build their brand, and gain leads. Here’s how to make the most out of your webinars.

Many brands’ fans are willing to make user-generated content (UGC) and share their ideas and creativity with the brand. National Geographic, Aviation Gin, and Sephora are some of these brands that do UGC right.

The best-optimized websites with the most sophisticated checkout processes have an abandonment rate of 20%. The average abandonment rate is way higher. Here’s why this is happening and what you can do about it.