Buffer’s social media marketing blog covers the latest social media tools, analytics, and strategies for Twitter, Facebook, and more.

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Curated the: April 11, 2022

How to Set Up Twitter Newsletters and Why Newsletters Aren’t Going Anywhere

Newsletters are not dead - quite the opposite. Did you know that you can even set up your own newsletter through Twitter? Here’s how you can start creating and publishing a newsletter, and immediately find an audience.
Curated the: January 24, 2022

A Year And a Half Later, Here’s How The Four Day Workweek is Going at Buffer

In May 2020, Buffer’s CEO started a 4-day workweek experiment: “This 4-day workweek period is about well-being, mental health, and placing us as humans and our families first.” Here’s how that’s developed.
Curated the: November 29, 2021

A Branding Expert Shares: How to Use Design Templates Like a Pro

Do you use Canva, Visme, Adobe Spark, or any other design template tool? Although these kinds of tools don’t offer you the same capabilities premium tools do, this doesn’t mean that you can’t create awesome and professional designs.
Curated the: April 26, 2021

When Taking Fridays Off Can Help Our Team Get More Done: An AMA on the 4-Day Work Week

For the last year, Buffer has been experimenting with 4-days work weeks. So, does it work? How is it going? And how do specific teams and teammates manage a 4-day work week - especially during the pandemic?
Curated the: October 5, 2020

How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19

HIKI is a full boy sweat brand that launched during the peak of the COVID-19 pandemic, in March. Most importantly though, it’s a Direct-to-Consumer brand that appeals to the Gen-Z/ Millenial audience and can teach you a thing or two.