The Australian government started requiring social media platforms to pay journalism organizations for their content. However, Facebook didn’t like that much so it banned news-related pages in Australia.

John Muller, the webmaster trends analyst at Google talks backlinks and SEO. What are natural links, how does Google identify natural links, and what’s the right mindset for spotting opportunities?

Highlights are the best way to keep sharing your stories with your followers for more than 24 hours and make them evergreen. They are also a vital visual asset of your profile that needs more attention than you may think.

For many companies, creating content is not a nice-to-have; it’s their best channel for finding customers - or letting customers find them. Here’s a guide with the basics on how to create great content that converts.