A dedicated landing page for your PPC ads (rather than just a generic homepage) enables you to streamline content and reduce friction along the path to purchase. Here’s how to make the most out of it.

Facebook made in partnership with Ray Ban and created a new pair of glasses called Ray Ban ‘Stories. The glasses, starting at $299, allow you to capture photos and video and take phone calls.

Twitter is developing a range of new shopping tools that’ll eventually provide direct, in-stream product listings, tied to business profiles in the app. The introduction of the ‘Purchases’ tab is only the beginning.

According to TikTok, ‘Promote’ is available to help businesses reach more people and grow their community with their TikTok videos. With ‘Promote’, you can turn any organic TikTok video into an ad, directly within the app.

In the weekend, Facebook rolled out the option to make voice and video calls end-to-end encrypted on Messenger, along with updated options for disappearing messages. These new features give more control over user privacy.

Are your images on social media blur? Are your fonts hard to read? Are you using grids? Everyone makes mistakes but in order to avoid them, you need to know what these mistakes are first.

After extending Reels from 15 to 30 seconds last September, Instagram announces that Reels are now 60 seconds long. That change could help boost discoverability in the app, and provide more video inventory for IG’s algorithms.

Despite ongoing content concerns, data safety issues, and other controversies of varying degrees, TikTok has held onto the top spot as the most downloaded non-gaming app for the past 18 months.

On Sunday, Clubhouse announced that it's partnering with TED to share exclusive content from TED's roster of thought leaders and experts, which could help to keep users coming back to the app.

Instagram wants to be more than a “photo-sharing app”. Adam Mosseri, the head of Instagram, announced recently that the social media platform is looking to embrace video, as a format, more broadly.