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Latest Marketing News: Social Media Today

Social Media Today offers the latest news, trends, and tips on social media.

Social Media Today news
Curated the: August 1, 2022

8 Content Marketing Metrics You Should Actually Care About

bySocial Media Today
Web traffic sources, referring domains, and time on page are some of the metrics in content marketing you can start measuring. Here are all of them to decide which make the most sense for your business.
Curated the: July 18, 2022

Meta Publishes New Video Planning Guide for Marketers

bySocial Media Today
As the short video formant quickly becomes the most engaging content on social media, Meta wants to help marketers to make the most out of it, through a 31-page guide it published recently.
Curated the: July 11, 2022

Elon Musk Officially Seeks to Terminate Twitter Takeover Deal

bySocial Media Today
“Twitter appears to have made false and misleading representations upon which Mr. Musk relied when entering into the Merger Agreement, and is likely to suffer a Company Material Adverse Effect.”
Curated the: July 4, 2022

Meta Launches New NFT Display Options on Facebook

bySocial Media Today
It looks like NFTs are not (completely) dead. Meta’s product manager announced that Facebook users will now be able to create custom NFT posts. What’s more, profiles will have a new, dedicated NFT section.
Curated the: June 27, 2022

New Report Highlights TikTok's Rising Value as a Promotional Option for SMBs

bySocial Media Today
According to a new study by SMB support service Hello Alice, SMBs' interest in TikTok and its potential as a marketing channel is on the rise. Now, more small businesses than ever are looking to expand their opportunities through TikTok.
Curated the: June 20, 2022

Reddit Acquires Machine Learning Platform Spell to Improve Contextual Matching Algorithms

bySocial Media Today
“With Spell’s technology and expertise, we’ll be able to move faster to integrate ML across our Product, Safety, and Ads teams. Team members from Spell have joined Reddit and will support existing and spearhead new ML projects.”
Curated the: June 6, 2022

TikTok Adds New Insights to its Creative Center Platform, Including Data on Key Trends and Influencers

bySocial Media Today
TikTok’s Creative Center platform just received a massive update. Now, creators and marketers have new data on their hands, including trending songs, regional performance stats, and key influencers.
Curated the: May 30, 2022

TikTok Announces New WooCommerce Plugin to Power More Shopping Options

bySocial Media Today
TikTok is looking for ways to grow its eCommerce arsenal and it found one: the integration of its platform with the popular open-source plugging for WordPress. Merchants will be able to sync their store catalog with their TikTok profile
Curated the: May 23, 2022

LinkedIn’s ‘Funny’ Reaction Looks to be Getting Closer to Release

bySocial Media Today
LinkedIn’s ‘funny’ reaction is getting closer to release. The social media platform for professionals decided that there is always room for laughter and it’s now going to add the ‘funny’ reaction.
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