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Latest Marketing News: Social Media Today

Social Media Today offers the latest news, trends, and tips on social media.

Social Media Today news
Curated the: March 20, 2023

Instagram’s Testing a New ‘Top 3’ Sticker for Stories

bySocial Media Today
Instagram, in its never-ending mission to increase engagement, is now testing a new feature. The ‘Top 3’ sticker option for Stories will give users the option to highlight their top 3 accounts, audio, tags, or places.
Curated the: March 13, 2023

Meta’s Developing a Decentralized Twitter Alternative, According to Reports

bySocial Media Today
“We’re exploring a standalone decentralized social network for sharing text updates. We believe there’s an opportunity for a separate space where creators and public figures can share timely updates about their interests.”
Curated the: March 6, 2023

YouTubers Share Results of First Month of Shorts Monetization

bySocial Media Today
Since February, YouTube’s monetizing partners are able to earn money from ads that are viewed between videos in the Shorts Feed, effectively replacing YouTube Shorts Fund. So how did that go?
Curated the: February 20, 2023

Meta Announces Initial Test of ‘Meta Verified’ Paid Verification Scheme on Facebook and IG

bySocial Media Today
Meta has spent over $36 billion building the metaverse. This has added up to the company’s costs and has forced Meta to consider new types of income. The idea of Twitter’s verification scheme may be what Meta was looking for.
Curated the: February 13, 2023

Instagram Tests New Memories Prompts to Re-Ignite User Engagement

bySocial Media Today
Instagram was looking for ways to reflate user sharing and get people to post themselves - and it may have found one. ‘Memory’ Story prompt, is the new archive feature for easy re-sharing.
Curated the: February 6, 2023

Instagram Adds Lead Forms as CTA Button Option on Business Profiles

bySocial Media Today
A new feature for the digital marketers. Through this ‘Lead Form’ option within your IG business profile action buttons, you will be able to generate direct responses from your business presence in the app.
Curated the: January 30, 2023

Instagram Chief Says Photos Will Get More Focus on the App in 2023

bySocial Media Today
“I think we were overfocused on video in 2022 and pushed ranking too far, and basically showed too many videos and not enough photos.”, says Instagram’s CEO Adam Mosseri, in a recent Q&A series.
Curated the: January 23, 2023

Challenges Continue at Twitter, with Revenue Down 40% Year-Over-Year

bySocial Media Today
The Twitter drama continues with the platform reporting a 40% drop in its revenue. In addition, more than 500 of Twitter’s top advertisers have paused spending on Twitter since Elon Musk become the CEO.
Curated the: January 16, 2023

Twitter Invites Businesses to Sign-Up for ‘Verification for Organizations’

bySocial Media Today
Twitter is inviting businesses to sign-up for its coming ‘Verification for Organizations’ subscription offering: "As a subscriber, you and your business will receive business accounts and affiliation badges."
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