Latest Marketing News: Search Engine Land

The Search Engine Land offers News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

Curated the: January 16, 2023
Brands are using AI-generated content more than ever, with Bankrate.com being one of the latest examples; a well-known financial site that has now started using AI to write part of its content.
Curated the: December 19, 2022
Right at the end of the year, Google released yet another Google Search update for 2022. This update affecting all languages will take about two weeks to roll out fully and will focus on neutralizing spammy links.
Curated the: November 14, 2022
Universal Analytics is still active. However, since you can’t import data from UA to Google Analytics 4, if you want to be able to make a year-over-year comparison next year, you need to take action now.
Curated the: September 26, 2022

The Biggest Mystery of Google’s Algorithm: Everything Ever Said About Clicks, CTR, and Bounce Rate

Are CTR and bounce rate ranking factors? What about bounce rate and dwell time? Search Engine Land is looking for answers - and it believes it’s found them. Here are its observations and opinions.
Curated the: September 19, 2022

12 WordPress Site Settings That Are Critical to Your SEO Success

WordPress is not only the most popular but also one of the most SEO-friendly content management systems right now. Here are 12 settings to keep in mind for better traffic and rankings.
Curated the: August 22, 2022

What Is Helpful Content, According to Google

Are you writing helpful content? And why should you in the first place? Google released a new helpful content update, sharing the best and legitimate practices for writers who are looking to rank their content.
Curated the: July 4, 2022

How To Migrate to Google Analytics 4: A Step-by-Step Guide

In a year from now, July 1, 2023, Google Universal Analytics will practically cease to exist and it will be replaced by Google Analytics 4. Here’s how to migrate to the new analytics platform.
Curated the: June 27, 2022

Google Analytics 4: A guide to the Traffic Acquisition Report

In this quick guide, you will learn how to access Acquisition reports in GA4, what are the differences between User acquisition and Traffic acquisition, and how to build some of the most useful acquisition reports in Google Analytics 4.
Curated the: June 13, 2022

LinkedIn announces Business Manager

Microsoft’s popular business platform announced the creation of Business Manager. This new centralized platform will offer features such as holistic management from a central dashboard, and control for many admin tasks

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