Listicles don’t have to be clickbait. They can actually offer real value to the reader. But what is a listicle? Why do people like listicles? And how can you make a good listicle? Here's the ultimate guide on how to write a great listicle.

In the past few years, Google has been refining the search experience rather than redefining it. Accordingly, we most likely won’t encounter any big changes, so here are a few SEO trends to keep in mind this year.

Not just some good marketing newsletters. These are the best marketing newsletters according to the 13,900 members of Ahrefs Insider, the customer-only Facebook group of the popular SEO tool.

Website structure is how your site is organized and webpages interlinked. Having a logical site structure helps visitors and search engines easily find and navigate content while improving conversions and supporting your SEO efforts.

Choosing the right marketing Key Performance Indicators can mean the difference between success and failure. Read about User & Customer Acquisition, Customer Lifetime Value, Net Promoter Score + 4 more marketing KPIs.

Ahrefs asked its 13,400 members from Ahrefs Insider, the Facebook group, which are their favorite marketing podcasts. Totally, the members mentioned 90 podcasts but 6 of them stood out at the end.

Do you have an eCommerce store, a website for your services, or a landing page with an online course? As with any physical business, no matter what digital business you have, you need to know how to conduct a competitive analysis.

Do you know the differences between earned media, paid media, and owned media? Also, what does the media have to do with SEO? And, most importantly, how do you get earned media successfully?

Ahrefs published a 14-point checklist on how to optimize your Google My Business listing. Attract new customers from search and maps and improve your rankings and your visibility effectively.

Google voice search, or any voice search for that matter, is on the rise. So how can you leverage this trend and what are a few things you should know? And should you optimize for voice search in the first place?