What is the role of market research and how is it connected to your marketing strategy? How do you conduct one and what types of market research are there? Read everything in the new Ahrefs guide.

A content calendar is a useful tool for anyone involved in content production, whether you’re a one-person operation or part of a large team. Here’s how to make your one or simply copy one of the six examples given.

Do you know how to use the metric Customer Acquisition Cost (CAC) properly? And how can you reduce it with SEO, content marketing, and Conversion Rate Optimization (CRO)?

What are considered to be the most important marketing skills? Is it copywriting or content writing? SEO or PPC? There are no right or wrong answers here. Regardless, here are 7 useful marketing skills to keep in mind.

Promotion doesn’t come cheap. But Ahrefs, the popular SEO tool, begs to differ and it now shares the 13 ways it used to promote its business and achieve a +65% year-on-year growth.

Listicles don’t have to be clickbait. They can actually offer real value to the reader. But what is a listicle? Why do people like listicles? And how can you make a good listicle? Here's the ultimate guide on how to write a great listicle.

In the past few years, Google has been refining the search experience rather than redefining it. Accordingly, we most likely won’t encounter any big changes, so here are a few SEO trends to keep in mind this year.

Not just some good marketing newsletters. These are the best marketing newsletters according to the 13,900 members of Ahrefs Insider, the customer-only Facebook group of the popular SEO tool.

Website structure is how your site is organized and webpages interlinked. Having a logical site structure helps visitors and search engines easily find and navigate content while improving conversions and supporting your SEO efforts.

Choosing the right marketing Key Performance Indicators can mean the difference between success and failure. Read about User & Customer Acquisition, Customer Lifetime Value, Net Promoter Score + 4 more marketing KPIs.