For many companies, creating content is not a nice-to-have; it’s their best channel for finding customers - or letting customers find them. Here’s a guide with the basics on how to create great content that converts.

Brands figured out how to capitalize on the biggest collective audience of the year –without having to spend millions to air a 30-second ad during the Super Bowl. Here are some content marketing examples.

Traffic is great but traffic isn't everything. The blog from a tech company had 70,000 monthly visitors but only 50 product trials a month. So it had to make some drastic changes. Read the full story here.

Nowadays, Google’s SERPs include more information than just text; namely images, video carousels, and, of course, the FAQ snippet. Here’s everything you need to know about it.

Many brands’ fans are willing to make user-generated content (UGC) and share their ideas and creativity with the brand. National Geographic, Aviation Gin, and Sephora are some of these brands that do UGC right.

In 2019, Google started indexing podcasts in the search results. The new change gave the potential to podcasters to grow organically, however, still many of them don’t know how to make it work for them.

When there are videos, interactive tools, and podcasts out there, an article seems like one of the least interesting content formats. Yet blogs remain of the most efficient content marketing options to date.

It's no secret that companies and brands have much of their customers’ data. But how can they make it less awkward when they communicate with them and use said data as part of the dialogue?

Content marketing is on the frontline on marketing, and for a good reason. Here's how any content marketing team can make the most out of it.

A style guide is about branding and branding is all about creating the voice and personality of your brand. Here’s a practical guide on how to create a style guide from A to Z.