Many brands’ fans are willing to make user-generated content (UGC) and share their ideas and creativity with the brand. National Geographic, Aviation Gin, and Sephora are some of these brands that do UGC right.
In 2019, Google started indexing podcasts in the search results. The new change gave the potential to podcasters to grow organically, however, still many of them don’t know how to make it work for them.
When there are videos, interactive tools, and podcasts out there, an article seems like one of the least interesting content formats. Yet blogs remain of the most efficient content marketing options to date.
It’s no secret that companies and brands have much of their customers’ data. But how can they make it less awkward when they communicate with them and use said data as part of the dialogue?
Content marketing is on the frontline on marketing, and for a good reason. Here’s how any content marketing team can make the most out of it.
A style guide is about branding and branding is all about creating the voice and personality of your brand. Here’s a practical guide on how to create a style guide from A to Z.
Who doesn’t want more traffic for their content, right? Content Marketing Institue couldn’t agree more, and that’s why it publishes a new post featuring many free ways to boost your traffic.
Robert Rose of CMI explains why doing nothing can be productive, talks about taking time for creativity, and shares an archived interview with John Cleese (yes, the actor).