Unlike backlinks, internal linking is an SEO factor you have complete control over. Here are the types of internal links you need to know and how to use them effectively on your content pages.

Does your top 1% of your content performs great but the bottom 90% gets nothing? Read how you can uncover paths that will lead your content to better results and avoid all that donkey content.

Instagram is a great channel and platform for awareness purposes. However, the same cannot be said for conversion, as IG doesn’t allow clickable links in captions. Here’s everything you can do regarding your organic traffic.

To celebrate International Women’s Day, Burger King tweeted “Women belong in the kitchen” to stress the fact that only 20% of professional chefs in UK kitchens are women. Due to lack of context, however, the tweet backlashed.

For many companies, creating content is not a nice-to-have; it’s their best channel for finding customers - or letting customers find them. Here’s a guide with the basics on how to create great content that converts.

Brands figured out how to capitalize on the biggest collective audience of the year –without having to spend millions to air a 30-second ad during the Super Bowl. Here are some content marketing examples.

Traffic is great but traffic isn't everything. The blog from a tech company had 70,000 monthly visitors but only 50 product trials a month. So it had to make some drastic changes. Read the full story here.

Nowadays, Google’s SERPs include more information than just text; namely images, video carousels, and, of course, the FAQ snippet. Here’s everything you need to know about it.

Many brands’ fans are willing to make user-generated content (UGC) and share their ideas and creativity with the brand. National Geographic, Aviation Gin, and Sephora are some of these brands that do UGC right.

In 2019, Google started indexing podcasts in the search results. The new change gave the potential to podcasters to grow organically, however, still many of them don’t know how to make it work for them.