Marketing Land News
Curated the: November 16, 2020
The right guest, the right planning, and the right content. These are the three basic ingredients for a strong podcast strategy. Content is the cornerstone of any successful podcast and here’s how you can make the most out of it!
Curated the: November 2, 2020
‘AI-powered’ features have become a marketing gimmick in the hands of many companies. However, this is not the case for the tech giant, as in a cookie-less future, Google will have to rely more on predictions.
Curated the: October 26, 2020
Google Ads is already 20 years old. What were the most significant changes in the past five years, what was their impact on eCommerce and business, and what can history tell us for the future?
Curated the: September 7, 2020
With the new LinkedIn profile expansion, B2B marketers now can use LI Profile targeting in Search and Audience campaigns in more countries. Also, retail advertisers can retarget product engagers with dynamic remarketing ads.
Curated the: August 21, 2020
Email marketing is one of the oldest channels of digital marketing and it’s still thriving. Here’s how to make the most out of it - from subject lines to writing tone tips.
Curated the: August 3, 2020
More than 1,100 companies joined the #STOPHATEFORPROFIT ad boycott several weeks ago. As a result, Facebook’s shares took a massive hit. What has changed since then and what’s the actual impact of the boycott overall?
Curated the: July 27, 2020
As part of the retail race against Amazon, earlier this year, Google brought free listing into its shopping results. Now, Google’s plan continues to unfold with commission-free access to Buy on Google.
Curated the: July 13, 2020
More than 70,000 businesses use Hubspot. Therefore, the latter has more than enough data to draw some conclusions. Here are some of these conclusions regarding customers during COVID-19.
Curated the: June 29, 2020
LinkedIn's Cost per Click is notoriously big compared to the CPC of the rest social media platforms. Nonetheless, it's by far the best B2B platform for advertising, so here's how to make the most out of it.
Curated the: May 25, 2020
It’s no secret that LinkedIn’s ad targeting is the best ad targeting for B2B. And it just got a bit better, as LinkedIn released two new forms of company targeting, namely Company Category, and Company Growth Rate.
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