Marketing Land

How Marketers Can Get the Highest ROI Out of Podcasts

The right guest, the right planning, and the right content. These are the three basic ingredients for a strong podcast strategy. Content is the cornerstone of any successful podcast and here’s how you can make the most out of it!

Did the Facebook Ads Boycott Actually Work?

More than 1,100 companies joined the #STOPHATEFORPROFIT ad boycott several weeks ago. As a result, Facebook’s shares took a massive hit. What has changed since then and what’s the actual impact of the boycott overall?

Is your Business Ready to Start Using LinkedIn Ads?

LinkedIn’s Cost per Click is notoriously big compared to the CPC of the rest social media platforms. Nonetheless, it’s by far the best B2B platform for advertising, so here’s how to make the most out of it.

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