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Latest Marketing News: Search Engine Journal

Search Engine Journal is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community.

Search Engine Journal news
Curated the: November 28, 2022

Inspiring Content Personalization Examples For B2B

bySearch Engine Journal
B2B doesn’t stand for Boring2Boring. Similar to B2C content, content personalization in B2B content is like adding fuel to the fire, making customers more likely to purchase. Here’s how to do it right.
Curated the: November 21, 2022

How To Bypass Big Brands Bidding Up Your Terms

bySearch Engine Journal
Bidding wars are costly enough. But what happens when you engage in a battle with businesses and brands that 100X your budget? How can you survive such a war and still run an ROI sensible campaign?
Curated the: November 14, 2022

Is Bounce Rate A Google Ranking Factor?

bySearch Engine Journal
According to Google and its representatives, the search engine doesn’t include Google Analytics data in its algorithm. However, many SEO professionals would swear that this is not the case. Is it?
Curated the: October 24, 2022

Buying Backlinks For SEO: Yes, This Is Still A Thing

bySearch Engine Journal
Who is still buying backlinks for SEO purposes in 2022? A lot still do, it appears. But do they actually benefit from this practice? Are they at any kind of risk? And is the risk worth it?
Curated the: October 17, 2022

Google Replaces Title Tags With Site Names For Homepage Results

bySearch Engine Journal
Title tags are no longer shown for Google’s mobile search results for the entire website (e.g. searches for the website’s name). Instead, what’s being shown in these searches is just the name of a website.
Curated the: October 10, 2022

How To Lower Average Cost Per Click

bySearch Engine Journal
Why are some average CPCs so high? How can we reduce your keyword CPC or the CPC of any keyword? Learn the answers to these questions and also how to avoid outbidding yourself on your Google Ads campaigns.
Curated the: September 26, 2022

WordPress Considers Historic Development Change

bySearch Engine Journal
The developer of WordPress and CEO of Autommatic, Matt Mullenweg, recently proposed no longer adding new features to WordPress, following a plugin-first policy instead. Some WordPress core contributors disagree.
Curated the: September 19, 2022

How To Launch Your First Google Ads Remarketing Campaign

bySearch Engine Journal
Remarketing campaigns are essential for any successful Goole Ads Strategy. This guide will help you cover the basics of setting up a remarketing campaign and give you advanced tips and tricks.
Curated the: September 12, 2022

Google Keyword Planner: How To Use The Free Tool For SEO

bySearch Engine Journal
There is a big number of keyword search tools. Some of them are free while some others cost more than a few bucks. However, there are not many free such tools that are as good as Google Keyword Planner.
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