Search Engine Journal

Google Announces AI Search Updates – Analysis

Google announced new changes that will impact what sites Google ranks in the search results. Google’s BERT update is now impacting almost every search, whereas last year it only affected 10% of those searches.

Local SEO: Your Complete Checklist for Success

It is said that about 46% of all Google searches have local intent. Users and customers are looking for local answers – and fast. So here’s the complete checklist to optimize the local SEO for your business.

How to Set Up PPC Campaigns for B2B Success

B2B, when compared to B2C has a longer life cycle and longer customer journeys. Accordingly, your B2B Pay Per Click strategy should differ from your B2C one. So here’s how to do that.

Emojis in Email Subject Lines: How Do They Affect Open Rates?

Should you or should you not add an emoji in the email subject line? Search Engine Journal ran a test with 3.9 million emails to find out and measured the open rate, the click-through rate, and the number of unsubscribes and abuse complaints.

eCommerce Explodes: 45% Growth in Q2

The US Commerce Department released new data regarding the quarterly retail eCommerce sales. The estimate of U.S. retail eCommerce sales for Q2 of 2020 was $211.5 billion, an increase of about 32% percent from Q1

TikTok has 45 Days to Sell or Get Out of USA

On August 6, President D. Trump issued an executive order to ban TikTok in the US in 45 days. According to the order, the popular social media app from China poses a serious threat through all the data that’s been collecting.

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