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Latest Marketing News: Search Engine Journal

Search Engine Journal is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community.

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Curated the: April 18, 2022

Reddit Makes Comments Searchable

bySearch Engine Journal
Until very recently, you could search posts, users, and communities on Reddit. However, comments from users weren’t searchable. Now, this changes along with a few other things in the platform’s search capabilities.
Curated the: April 11, 2022

15 Top Digital Marketing Tools & Why We Love Them

bySearch Engine Journal
In digital marketing, the tools are as important as the know-how. The right tools not only help marketers automate a number of different tasks, but also make certain tactics feasible in the first place.
Curated the: March 28, 2022

Yoast WordPress Plugin Update Causes Fatal Errors

bySearch Engine Journal
Yoast, the most popular SEO plugin for WordPress, released the 18.4 update last week. However, this new version brought a lot of problems with it, from XML sitemap conflicts to fatal errors.
Curated the: March 14, 2022

6 Major Changes To Content Marketing In 2022 [Report Recap]

bySearch Engine Journal
According to the report, improving the quality of your content, creating more video and visual content, and using effective SEO practices are some of the best tactics to make your content stand out.
Curated the: February 28, 2022

20 Proven Ways To Reduce Your Bounce Rate

bySearch Engine Journal
When a user opens a single page on your site and then exits with no other interaction, that is considered a bounce. So, what causes a high bounce rate and what can you do to reduce it effectively?
Curated the: February 21, 2022

Google Ads Announces Top 3 Priorities for 2022

bySearch Engine Journal
As buyer behavior continues to shift throughout the pandemic, Google Ads has committed to a better experience for its users, announcing new priorities for this year. TL;DR: automation, measurement, and privacy.
Curated the: February 14, 2022

Google Cautions Businesses About Anti-Tech Legislation

bySearch Engine Journal
The American Innovation and Choice Online Act is designed to confine the Big Tech and set things straight regarding consumer choice violations and a few other matters. Google now opposes these anti-tech bills.
Curated the: February 7, 2022

6 Conversion Rate Optimization (CRO) Tips For Low Traffic Websites

bySearch Engine Journal
Just because your website isn’t drowning in traffic doesn’t mean that you shouldn’t be trying to make the most out of your visitors. Namely, to turn them from visitors into customers. Here’s where CRO comes in.
Curated the: January 31, 2022

Google Study: 90% Of Customers Will Share Their Email For An Incentive

bySearch Engine Journal
A study between Google and Boston Consulting Group shows that 9 out of 10 customers are willing to share their email address with a business for small incentives, like discounts or free samples.
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