The Unbounce blog: conversion intelligence insights on landing pages, conversion rate optimization, a/b testing, and all things marketing since 2009.
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Curated the: May 23, 2022

You’re Doing Landing Page Testing Wrong: These Are the 5 Rules to Do It Right

Focus aggressively on the offer itself. Use the Breadcrumb Technique on your forms. Don’t stop at the “Thank You” page. These are some of the rules you need to keep in mind when you are doing a landing page test.
Curated the: May 9, 2022

The Ultimate Guide to TikTok Marketing

The TikTok app is downloaded 120,833 times every hour. TikTok also generates $125,972 revenue per hour while $181,250 is spent per hour in TikTok by its users globally. Maybe it’s time you paid a closer look at the app.
Curated the: March 14, 2022

7 Best PPC Agency Software to Optimize Your Workflows

No one likes doing repetitive tasks when there are alternatives. Upgrading your tech stack with the right PCC tools can save you a lot of time and help you focus more on things that actually matter.
Curated the: December 6, 2021

6 Social Media Mistakes You’re Making and How to Fix ‘Em

Social media is a powerful tool in the hands of the marketer. However, sometimes, even the most experienced ones make the same mistakes again and again. Are you one of them?
Curated the: November 22, 2021

How to Write Ad Copy That Gets More Clicks

Although often overlooked, ad copy is pretty important. Unbounce shares four strategies for creating ad copy that will help you convince your viewers to take action, and increase your CTR and sales.
Curated the: September 6, 2021

Everything You Need to Know About AI Copywriting

Is AI copywriting going to replace copywriters all over the world? How can you make the most of an AI copywriting tool? And what can an AI copywriting tool do in the first place?
Curated the: August 30, 2021

Video on Landing Pages Means More Conversions, Right? Wrong—Here’s Why

Does including a video on your page boost your conversion rate? Unbounce examined 35,000 customer landing pages and draw its conclusions. Here are all the results for 10 industries.
Curated the: August 9, 2021

5 Ways Audience Research Helps You Customize Your Landing Pages

More often than it should, audience research is considered a luxury and is overlooked. Learn how to research your target audience and how to optimize your landing page based on your findings.
Curated the: June 7, 2021

Why Your Marketing Strategy Needs a Conversion Funnel (and How It Works)

A conversion funnel is all about increasing your lead generation, conversion rates, and profits. Here’s how you can build a well-defined, optimized funnel to capture leads, nurture them, and get them to convert.