The BuzzSumo blog is the place to come for content strategy insights, engagement studies, influencer knowledge, and PR & SEO know-how.

BuzzSumo News
Curated the: November 14, 2022
From creating trending assets to running paid ads to target journalists, and from public stunts to community marketing, there are a few ways that can let you stand out from the crowd and land press coverage.
Curated the: November 7, 2022

600K Journalists Analyzed: Everything You Need To Know About Journalists & Pitching

Over the last year, BuzzSumo analyzed its database of over 600k journalists to understand more about how they operate, how much more appealing their content is, and how can you pitch them.
Curated the: May 30, 2022

18 Examples Of Awesome B2B Content Marketing

BuzzSumo reviewed -literally- millions of B2B content pieces over the last year with one purpose: to find the top performing types and content marketing examples. These are all the findings and statistics.
Curated the: October 18, 2021

The Top 100 Content Marketers To Follow Right Now

We ought to learn from the best but when it comes to content marketing, who are really the best? According to Buzzsumo’s Twitter influencer tool, these are the top 100 influential voices in content marketing right now.
Curated the: March 22, 2021

16 Content Creation Tools We’re All Loving Right Now

Are you looking for ways to create content faster, better, and more effectively? These are some of the favorite tools the Buzzsumo team uses to make and distribute their content.
Curated the: February 1, 2021

The Definitive Guide To PR Reporting in 2021

Why do PR reports exist? Who are PR reports intended for? When and how should you report? What kinds of PR reports are there? Here are the answers to all your PR reporting questions.
Curated the: January 18, 2021

Crisis Management: The Ultimate Guide

How does crisis management work? What are the three phases of crisis management? How do you plan for a crisis? And what do you do post-crisis? Here’s the definitive guide to crisis management.
Curated the: January 11, 2021

The Top 100 PR Influencers To Follow In 2021

Who is most influential to the people whose job it is to influence? BuzzSumo made a list with the top 100 PR influencers to follow in 2021, including some of the biggest personalities out there.
Curated the: May 4, 2020

How Successful Businesses such as HubSpot are using YouTube

Content marketing is hot with video marketing being basically lava. Here's how HubSpot is using YouTube to deliver valuable content and build strong relationships with its current and potential customers.

We keep adding tools, ebooks, articles, resources...

get up & get in