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Latest Marketing News: Marketing Tech

Marketing Tech News provides the latest marketing strategy & technology news and trends through industry research and reports.

Marketing Tech News
Curated the: November 8, 2021

Black Friday: 70% Of Retail Marketers Are Concerned About Technical Issues

byMarketing Tech
As many as 70% of retail marketers are worried that their technology will hinder their success this sales season, despite the majority of them having invested in better digital shopping solutions following Covid-19.
Curated the: November 1, 2021

Real Story on MarTech: “But Will It Scale?”

byMarketing Tech
“But will it scale?” is a phrase that has become a sort of a meme by comedian and ex-Googler Sarah Coope. Nevertheless, it’s actually a really important question to ask if you work in marketing tech.
Curated the: October 4, 2021

76% of Instagram influencers hide advertisement disclosure in their posts

byMarketing Tech
More than three-quarters of influencer adverts on Instagram are not transparent enough. The disclosure is often hidden somewhere in the post, whether that be in the middle, in the end, or in a comment.
Curated the: July 19, 2021

Doritos Launches Augmented Reality Summer Campaign

byMarketing Tech
Doritos has launched its ‘Make Your Play’ platform, a campaign aimed at encouraging music fans to return to events this summer as social distancing restrictions continue to ease.
Curated the: June 29, 2020

Five Reasons you Need a Cart Abandonment Campaign

byMarketing Tech
Almost 70 percent of all eCommerce customers add items to their cart but don't make the final purchase. Here are 5 reasons you need a cart abandonment campaign.
Curated the: May 11, 2020

Why Cookies Continue to Get a Bad Reputation – And What Brands Can Do

byMarketing Tech
Marketers love cookies but what about the customers? Half of the US/US consumers accept most cookies. However, did you know that the type of industry is also a big factor in a cookie consent - or the absence thereof?
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