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Latest Marketing News: Marketing Week

Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.

Marketing Week News
Curated the: May 9, 2022

How To Write An Award-winning Case Study – Even If It’s Not An Award You Want

byMarketing Week
Until very recently, you could search posts, users, and communities on Reddit. However, comments from users weren’t searchable. Now, this changes along with a few other things in the platform’s search capabilities.
Curated the: April 18, 2022

Brands ‘Gearing Up For Growth’ As Marketing Budgets Hit Eight Year High

byMarketing Week
The end of the pandemic builds confidence and this confidence means that brands are spending more on marketing. However, the war on Ukraine and the global inflation create an opposite force.
Curated the: April 4, 2022

Cost of Living Crisis: Where Will Consumers Cut £12bn in Spend?

byMarketing Week
Over £12bn worth of spend on non-essential products and services is expected to be wiped out this year. New data shows consumers are already cutting spend across food, eating out and clothing.
Curated the: March 14, 2022

War In Ukraine: How Brands Are Responding

byMarketing Week
The list of companies refusing to do business with Russia grows. Brands like Coca-Cola and McDonald’s have suspended operations in Russia while three out of four advertisers have reduced or cut their ad spend.
Curated the: February 21, 2022

More Than Half of Marketers Want To Quit Their Job

byMarketing Week
57% of marketers are thinking about moving jobs in 2022. The demand for higher wages, the prospect of acquiring new skills, and the fresh challenges a new position brings, are the biggest motivations for today’s marketers.
Curated the: December 6, 2021

Selfridges, Activision Blizzard, Walkers: Everything that matters this morning

byMarketing Week
Marketing Week’s round-up of the news that matters in the marketing world today, including “Trump’s social media platform claims to have raised $1bn” and “Activision Blizzard dropped from The Game Awards”.
Curated the: August 2, 2021

Lego, Diageo, Easygroup: 5 Things That Mattered This Week and Why

byMarketing Week
Diageo boosts marketing spend to reflect effectiveness, EasyGroup extends brand into three new areas, and Activision Blizzard is called out for ‘toxic’ culture. Catch up on this week’s biggest marketing news.
Curated the: July 5, 2021

The Third-Party Cookie Has Crumbled, Here’s Why the C-Suite Should Care

byMarketing Week
With Mozilla and Apple having blocked cookie-tracking on their browsers, and Google thinking about following suit soon, the end of third-party cookies will have a profound impact on the digital industry as a whole.
Curated the: June 14, 2021

WhatsApp Looks To Calm Privacy Fears With First International Campaign

byMarketing Week
After causing “confusion” with the release of a privacy update, WhatsApp is launching its first global campaign to show its 2 billion users their data is safe. And that caused many users to uninstall the app.
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