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Latest Marketing News: Marketing Week

Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.

Marketing Week News
Curated the: April 30, 2021

Customer acquisition is the only viable growth strategy in B2B, says Ehrenberg-Bass’s Romaniuk

byMarketing Week
Do you know how to use the metric Customer Acquisition Cost (CAC) properly? And how can you reduce it with SEO, content marketing, and Conversion Rate Optimization (CRO)?
Curated the: September 21, 2020

‘Funnel Juggling’ is The Answer to Marketing Effectiveness

byMarketing Week
The sequential approach, the simultaneous approach, and the singular approach. According to Mark Ritson, there are three ways to ‘juggle your funnel’. Read how brands like Uber, NRMA Insurance, and Bendigo Bank make use of them.
Curated the: August 17, 2020

It’s The Beginning of The End of The Travel Industry’s Golden Age

byMarketing Week
As COVID-19 continues to hurt airlines, Virgin Atlantic filing for chapter 15 bankruptcy protection signals a turning point in how tourists and professionals travel around the world – and how brands from the airline industry make money.
Curated the: August 10, 2020

Almost Half of Marketers Plan Budget Cuts in The Second Half

byMarketing Week
Marketing Week conducted a survey of 500 marketers from the UK market and found that 43.9% of them are planning to reduce their marketing budget commitments in the second half of 2020.
Curated the: May 4, 2020

Marketers Brace for Plummeting Demand Post-Outbreak

byMarketing Week
An economic recession following this coronavirus pandemic is a certainty. Many marketers expect a big drop in demand, however, even more state that they have developed new ways of working which will implement post-outbreak.
Curated the: April 13, 2020

Easter in Lockdown: What Will it Look Like for Retailers?

byMarketing Week
Easter holidays for the Catholic world are here, and this year also came a bit sooner. So what does a stay-at-home Easter look like for the UK and what will it look like for the retailers?
Curated the: April 9, 2020

9 in 10 Marketers Now Delaying Campaigns in Response to Covid-19

byMarketing Week
Most marketers have experienced a drop in demand for their brand’s products and services. Thus, 86% of them are now delaying or reviewing marketing campaigns, as the industry reels from the impact of the coronavirus outbreak.
Curated the: March 30, 2020

In These Times of Crisis, Marketers Must Bow Down to the COO

byMarketing Week
As the coronavirus pandemic takes hold, marketers must realize that – for once – supply trumps demand. Brands are either facing a supply chain that is seizing up as or a supply chain that can never hope to be as expandable as it needs to be.
Curated the: March 27, 2020

Are brands living up to their purpose during the coronavirus crisis?

byMarketing Week
What happens when brand purpose is put to the test? Which brands are stepping up and which are missing the mark? And will customers forgive those brands that don’t meet the mark?
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