A marketing automation solution with capabilities to meet customer expectations: Execute campaigns flawlessly and deliver quality sales leads while providing buyers a unique experience at every touchpoint. With Oracle Eloqua, your marketing team can intrigue audiences with brilliantly personalized campaigns across multiple channels.

Orchestration that adapts experiences based on a buyer’s real-time activity: Oracle Eloqua's campaign canvas provides a user-friendly, drag-and-drop graphical interface, allowing you to visually design lead flows through multichannel, multistage, and trigger-based campaigns. The campaign canvas includes a wide variety of elements you can use to create rich, multistep campaigns that meet marketing goals.

Manage and create compelling emails, landing pages, and forms: Oracle Eloqua’s design editors help you build beautiful, responsive emails, landing pages, and forms that provide personalized journeys based on a prospect’s visitor data. Easily create mobile-friendly versions of your emails and landing pages without having to know HTML or CSS.

Create rich customer profiles to segment and target the right buyers: Different LOBs can unite disparate online and offline data to a central location—allowing you to strategically filter and segment audiences to create granular segments based on attributes, behavior, geography, and more.

Improve the quality of email engagement and optimally manage key accounts: Use Oracle Eloqua Advanced Intelligence to optimize engagement based on the learned preferences of each prospect and account. By using a set of friendly UI features, you can apply data science to observed behaviors to power exceptional customer experience.

Accurately track and measure marketing’s business impact: Measuring marketing’s effect on the bottom line can be a daunting task for even the most veteran marketer. With Oracle Eloqua Marketing Automation, you have easy-to-use, flexible, and powerful reporting available at your fingertips to accurately track and measure the business impact of your marketing activities.