- Lifetime attribution: Track leads all the way from ad click to email interactions to purchase. Measure the actual revenue from each customer journey, not just if they reached the next funnel step.
- Accurate to the dollar: The revenue data in SegMetrics matches the numbers in your bank account. Direct connections to your payment platforms mean every purchase is counted once and only once.
- Transparent, traceable data: Your data shouldn’t be hidden from you. Instead of black-box analytics, SegMetrics lets you see each contact, purchase, or event that makes up your reports.
- Go beyond top-level metrics: Segment leads based on their customer journey, to find out where different groups fall out of your funnel. Stop relying on top-level metrics and find the cohorts that are making or losing you money.
- Robust funnel tracking: SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting means you won’t fall foul of ad blockers or new privacy settings, or short attribution windows
- Share custom dashboards: Create custom dashboards with your ideal metrics, from lead downloads to upsell revenue. You can then share them with colleagues or clients with easy links.