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Latest Marketing News: Content Marketing Institute

Get how-to marketing advice for content strategy, brand content as well as B2C and B2B content marketing samples and case studies from the Content Marketing Institute Blog.

Content Marketing Institute News
Curated the: October 19, 2020

What to Know About Google’s FAQ Rich Snippets

byContent Marketing Institute
Nowadays, Google’s SERPs include more information than just text; namely images, video carousels, and, of course, the FAQ snippet. Here’s everything you need to know about it.
Curated the: September 21, 2020

User-Generated Content: Let Your Fans Do Content Creation Work for You

byContent Marketing Institute
Many brands’ fans are willing to make user-generated content (UGC) and share their ideas and creativity with the brand. National Geographic, Aviation Gin, and Sephora are some of these brands that do UGC right.
Curated the: September 14, 2020

How to Get Your Podcast to Appear in Google Results

byContent Marketing Institute
In 2019, Google started indexing podcasts in the search results. The new change gave the potential to podcasters to grow organically, however, still many of them don’t know how to make it work for them.
Curated the: August 3, 2020

Overcome a Boring Blog With These 5 Techniques

byContent Marketing Institute
When there are videos, interactive tools, and podcasts out there, an article seems like one of the least interesting content formats. Yet blogs remain of the most efficient content marketing options to date.
Curated the: July 20, 2020

How to Create a Not-Awkward Personalization Strategy

byContent Marketing Institute
It's no secret that companies and brands have much of their customers’ data. But how can they make it less awkward when they communicate with them and use said data as part of the dialogue?
Curated the: July 13, 2020

Tools to Help Your Content Marketing Team Be Successful

byContent Marketing Institute
Content marketing is on the frontline on marketing, and for a good reason. Here's how any content marketing team can make the most out of it.
Curated the: July 3, 2020

Style Guide: How to Write One for Your Brand

byContent Marketing Institute
A style guide is about branding and branding is all about creating the voice and personality of your brand. Here’s a practical guide on how to create a style guide from A to Z.
Curated the: June 8, 2020

17+ Free Ways to Get More Traffic to Your Content

byContent Marketing Institute
Who doesn’t want more traffic for their content, right? Content Marketing Institue couldn’t agree more, and that’s why it publishes a new post featuring many free ways to boost your traffic.
Curated the: April 13, 2020

Why Taking Time to Do Nothing Can Be Productive

byContent Marketing Institute
Robert Rose of CMI explains why doing nothing can be productive, talks about taking time for creativity, and shares an archived interview with John Cleese (yes, the actor).
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