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Latest Marketing News: Marketing Land

Marketing Land delivers the latest news, opinion, trends, and challenges for the marketing industry.

Marketing Land News
Curated the: November 16, 2020

How Marketers Can Get the Highest ROI Out of Podcasts

byMarketing Land
The right guest, the right planning, and the right content. These are the three basic ingredients for a strong podcast strategy. Content is the cornerstone of any successful podcast and here’s how you can make the most out of it!
Curated the: November 2, 2020

Meet Google Analytics 4: Google’s Vision for the Future of Analytics

byMarketing Land
‘AI-powered’ features have become a marketing gimmick in the hands of many companies. However, this is not the case for the tech giant, as in a cookie-less future, Google will have to rely more on predictions.
Curated the: October 26, 2020

Google Ads Turns 20: The Most Important Trends And Changes of The Past 5 Years

byMarketing Land
Google Ads is already 20 years old. What were the most significant changes in the past five years, what was their impact on eCommerce and business, and what can history tell us for the future?
Curated the: September 7, 2020

Microsoft Advertising Expands LinkedIn Profile, Dynamic Remarketing, In-Market Audience Targeting

byMarketing Land
With the new LinkedIn profile expansion, B2B marketers now can use LI Profile targeting in Search and Audience campaigns in more countries. Also, retail advertisers can retarget product engagers with dynamic remarketing ads.
Curated the: August 21, 2020

10 tactics to Improve Your Email Marketing Campaigns

byMarketing Land
Email marketing is one of the oldest channels of digital marketing and it’s still thriving. Here’s how to make the most out of it - from subject lines to writing tone tips.
Curated the: August 3, 2020

Did the Facebook Ads Boycott Actually Work?

byMarketing Land
More than 1,100 companies joined the #STOPHATEFORPROFIT ad boycott several weeks ago. As a result, Facebook’s shares took a massive hit. What has changed since then and what’s the actual impact of the boycott overall?
Curated the: July 27, 2020

Buy on Google Goes Commission-Free, Will Enable Checkout via PayPal, Shopify

byMarketing Land
As part of the retail race against Amazon, earlier this year, Google brought free listing into its shopping results. Now, Google’s plan continues to unfold with commission-free access to Buy on Google.
Curated the: July 13, 2020

How COVID-19 Affected HubSpot Customers: ‘People Wanted to Hear from Marketers’

byMarketing Land
More than 70,000 businesses use Hubspot. Therefore, the latter has more than enough data to draw some conclusions. Here are some of these conclusions regarding customers during COVID-19.
Curated the: June 29, 2020

Is your Business Ready to Start Using LinkedIn Ads?

byMarketing Land
LinkedIn's Cost per Click is notoriously big compared to the CPC of the rest social media platforms. Nonetheless, it's by far the best B2B platform for advertising, so here's how to make the most out of it.
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