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Latest Marketing News: Marketing Land

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Curated the: May 25, 2020

How to Use LinkedIn Ads’ New Company Targeting Options to Boost B2B Lead Generation

byMarketing Land
It’s no secret that LinkedIn’s ad targeting is the best ad targeting for B2B. And it just got a bit better, as LinkedIn released two new forms of company targeting, namely Company Category, and Company Growth Rate.
Curated the: April 24, 2020

Fake Reviews Problem is Much Worse Than People Know

byMarketing Land
When roughly 90% of internet users make online research before buying, one can realize the enormous power of product reviews. Read here about the 5 fake review types and how big of a problem fake reviews really are.
Curated the: April 13, 2020

Content and coronavirus: How you can differentiate from the masses

byMarketing Land
Coronavirus and the current pandemic have pretty much created a content monopoly - everyone’s talking about it. We, too, feature pandemic-related content. This read is about your non-coronavirus content, and how you can prepare for the future.
Curated the: March 18, 2020

Coronavirus and eCommerce: It’s Complicated

byMarketing Land
Since the coronavirus pandemic and the safety measures in the physical world, it's very possible that online shopping and eCommerce may benefit in the short term. However, what does this look like in the long term? What do surveys have to say for the most possible scenarios?
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