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Latest Marketing News: Search Engine Journal

Search Engine Journal is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community.

Search Engine Journal news
Curated the: November 2, 2020

WordPress Update Fiasco

bySearch Engine Journal
WordPress security update 5.5.2 rolled out a few days ago but the update also introduced a bug that causes new WordPress installation to fail. Publishers are encouraged to verify that their CMS is updated to version 5.5.3.
Curated the: October 26, 2020

14 Ways to Use UTM Codes to Track Conversions

bySearch Engine Journal
You probably know that UTM codes are one of the most efficient and reliable ways to determine the channels that bring you the most traffic. However, did you know that there’s much more to them than that?
Curated the: October 19, 2020

Google Announces AI Search Updates – Analysis

bySearch Engine Journal
Google announced new changes that will impact what sites Google ranks in the search results. Google’s BERT update is now impacting almost every search, whereas last year it only affected 10% of those searches.
Curated the: October 12, 2020

Local SEO: Your Complete Checklist for Success

bySearch Engine Journal
It is said that about 46% of all Google searches have local intent. Users and customers are looking for local answers - and fast. So here’s the complete checklist to optimize the local SEO for your business.
Curated the: October 5, 2020

How to Set Up PPC Campaigns for B2B Success

bySearch Engine Journal
B2B, when compared to B2C has a longer life cycle and longer customer journeys. Accordingly, your B2B Pay Per Click strategy should differ from your B2C one. So here’s how to do that.
Curated the: September 28, 2020

Facebook Removes the 20% Text Limit on Ad Images

bySearch Engine Journal
Remember that Facebook had a text limit on its Ad images according to which the text in the image had to be <20%? Well, now this changes, and Facebook removes that condition.
Curated the: September 21, 2020

The Ultimate Guide to Webinars: 41 Tips for Successful Webinars

bySearch Engine Journal
Thanks to webinars, every professional can reach people from everywhere in the world, interact with them, build their brand, and gain leads. Here’s how to make the most out of your webinars.
Curated the: September 14, 2020

Emojis in Email Subject Lines: How Do They Affect Open Rates?

bySearch Engine Journal
Should you or should you not add an emoji in the email subject line? Search Engine Journal ran a test with 3.9 million emails to find out and measured the open rate, the click-through rate, and the number of unsubscribes and abuse complaints.
Curated the: September 7, 2020

6 Ways to Use Google Analytics You Haven't Thought Of

bySearch Engine Journal
Do you know what Multi-Channel Conversion Paths are? Or how to compare Traffic Sources & Conversions by Market or even measure Flash Sale Success? Analytics can go deeper than you may think.
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