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Latest Marketing News: Search Engine Journal

Search Engine Journal is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community.

Search Engine Journal news
Curated the: June 20, 2022

TikTok Shopping 101: Everything You Need To Know

bySearch Engine Journal
The #1 most download social media app in Q1 2022 is going to give brands the necessary tools to interact more with their customers. TikTok Shopping is an easy way for users to purchase products without leaving the app.
Curated the: June 13, 2022

Google May 2022 Core Update Complete

bySearch Engine Journal
It’s the time of the year again when many people in the SEO industry lose some of their sleep. Google’s latest core algorithm, that began rolling out at the end of May has now officially completed.
Curated the: June 6, 2022

SEM vs. SEO: What’s The Difference?

bySearch Engine Journal
SEM & SEO: Search Engine Marketing & Search Engine Optimization. Are you using these terms interchangeably? Here’s what you need to know so you don’t confuse yourself - and others.
Curated the: May 30, 2022

Important KPIs To Measure For An Organic SaaS Campaign

bySearch Engine Journal
With the current market uncertainty, SaaS companies, and especially startups, must monitor their ROI more effectively. So, which KPIs should you keep in mind? And how are organic SaaS campaigns correlated to SEO initiatives?
Curated the: April 18, 2022

Reddit Makes Comments Searchable

bySearch Engine Journal
Until very recently, you could search posts, users, and communities on Reddit. However, comments from users weren’t searchable. Now, this changes along with a few other things in the platform’s search capabilities.
Curated the: April 11, 2022

15 Top Digital Marketing Tools & Why We Love Them

bySearch Engine Journal
In digital marketing, the tools are as important as the know-how. The right tools not only help marketers automate a number of different tasks, but also make certain tactics feasible in the first place.
Curated the: March 28, 2022

Yoast WordPress Plugin Update Causes Fatal Errors

bySearch Engine Journal
Yoast, the most popular SEO plugin for WordPress, released the 18.4 update last week. However, this new version brought a lot of problems with it, from XML sitemap conflicts to fatal errors.
Curated the: March 14, 2022

6 Major Changes To Content Marketing In 2022 [Report Recap]

bySearch Engine Journal
According to the report, improving the quality of your content, creating more video and visual content, and using effective SEO practices are some of the best tactics to make your content stand out.
Curated the: February 28, 2022

20 Proven Ways To Reduce Your Bounce Rate

bySearch Engine Journal
When a user opens a single page on your site and then exits with no other interaction, that is considered a bounce. So, what causes a high bounce rate and what can you do to reduce it effectively?
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