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Latest Marketing News: Search Engine Land

The Search Engine Land offers News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

Curated the: August 22, 2022

What Is Helpful Content, According to Google

bySearch Engine Land
Are you writing helpful content? And why should you in the first place? Google released a new helpful content update, sharing the best and legitimate practices for writers who are looking to rank their content.
Curated the: July 4, 2022

How To Migrate to Google Analytics 4: A Step-by-Step Guide

bySearch Engine Land
In a year from now, July 1, 2023, Google Universal Analytics will practically cease to exist and it will be replaced by Google Analytics 4. Here’s how to migrate to the new analytics platform.
Curated the: June 27, 2022

Google Analytics 4: A guide to the Traffic Acquisition Report

bySearch Engine Land
In this quick guide, you will learn how to access Acquisition reports in GA4, what are the differences between User acquisition and Traffic acquisition, and how to build some of the most useful acquisition reports in Google Analytics 4.
Curated the: June 13, 2022

LinkedIn announces Business Manager

bySearch Engine Land
Microsoft’s popular business platform announced the creation of Business Manager. This new centralized platform will offer features such as holistic management from a central dashboard, and control for many admin tasks
Curated the: May 30, 2022

How To Audit Your Site’s Backlink Profile

bySearch Engine Land
An effective SEO is the sum of many things. One of them is SEO audit, and more specifically SEO audit for your backlinks. It’s highly suggested you keep an eye on your backlink portfolio. And here’s how.
Curated the: April 4, 2022

Toxic Links and Disavows: A Comprehensive SEO Guide

bySearch Engine Land
Can spammy links hurt your ability to rank on Google search? Do you need to disavow toxic links? How can you determine whether you need to use Google’s disavow tool? And what is a toxic link in the first place?
Curated the: March 28, 2022

Website Migration Checklist: 10 Steps For Success

bySearch Engine Land
Website migration, the redirection of all of your old web pages to new pages, is sometimes harder than it sounds. One simple misstep can create countless 404 errors, missing content, and lost rankings.
Curated the: January 24, 2022

SEMrush Acquires SEO Training Website Backlinko

bySearch Engine Land
This is big news for the SEO world. Last week, SEMrush, one of the most popular SEO tools, acquired Backlinko, one of the best sites for SEO training. Backlinko’s founder, Brain Dean will now be working on SEMrush Academy.
Curated the: January 17, 2022

What Happened When We Turned off Amp

bySearch Engine Land
Two months ago, Search Engine Land decided to run an experiment: they would stop publishing versions of their content using Google’s Accelerated Mobile Pages and then measure the impact on their traffic. Here are the results.
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