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Latest Marketing News: Search Engine Land

The Search Engine Land offers News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

Curated the: January 10, 2022

How Customer Reviews Can Improve Your SEO Efforts

bySearch Engine Land
Needless to say, customer reviews are important trust signals for your (potential) customers. According to SEO expert Kyra Sammis they can also provide potential SEO ranking boosts. Here’s how.
Curated the: December 13, 2021

Google Rolling Out New Map and Local Interface in Search

bySearch Engine Land
Google, known for constantly exploring ways to connect people with helpful information, is rolling out a new local pack and map design in the SERPS. If you notice significant changes from local results, you now know why.
Curated the: November 29, 2021

Microsoft Bing Launched Page Insights

bySearch Engine Land
After months of testing, last week Microsoft rolled out Bing Page insights. Now, Bing users will see a lightbulb icon on the right-hand side of the search results that provides more details about all their search results.
Curated the: September 20, 2021

How to Test Your Content Site Strategy for Continued Improvement

bySearch Engine Land
Assessing the effectiveness of your content strategy is an integral part of growing your organic visibility as well as furthering your skills as an SEO. Read some of the most effective ways to improve your content - and your site overall.
Curated the: September 13, 2021

Microsoft Ads Announces Optimization Score

bySearch Engine Land
The availability of Optimization Score in Microsoft Ads now means advertisers have the option to ensure they understand all of the recommendations and consider options they may not have before.
Curated the: June 21, 2021

Facebook Testing Virtual Reality Ads in Oculus VR

bySearch Engine Land
Facebook revealed it’s going to start experimenting with the ads in the Oculus Quest title Blaston from Resolution Games. The experiment will also expand to two other unnamed developers in the coming weeks.
Curated the: April 5, 2021

Microsoft Advertising Announces Automotive Ads Open Beta in the Us and UK

bySearch Engine Land
Microsoft rolls out a new ad type for Bing, which will allow dealership advertisers to expand their reach and see the same increase in conversions they might have from Image Extensions.
Curated the: February 15, 2021

Google Image Search Update Reduces Duplicate Image Results

bySearch Engine Land
“Have you ever searched for something in Google Images and sometimes found the results dominated by the same image?” asks Google. With the image search update, this is about to change.
Curated the: January 25, 2021

Google Search Launches Updated Mobile Design and Interface

bySearch Engine Land
Google is rolling out a new design for its mobile search results. The updated interface aims to make the search interface easier to read for searchers while providing a cleaner and more modern experience.
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