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Latest Marketing News: Search Engine Land

The Search Engine Land offers News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

Curated the: December 21, 2020

Google Accused of Colluding with Facebook and Abusing Monopoly Power in New Lawsuit

bySearch Engine Land
10 state attorneys filed a lawsuit against Google. The claim holds that Google made a deal with Facebook to curtail header bidding so that it could continue to dominate the online ad space.
Curated the: December 7, 2020

Google December 2020 Core Update Rolling Out

bySearch Engine Land
Google is rolling out a new core update in December, namely the December 2020 core update. No surprise here. Google has also published a FAQ in case the update hits your website(s).
Curated the: November 9, 2020

More Facebook Ads Bugs Unnerve Advertisers Ahead of Black Friday, Cyber Monday

bySearch Engine Land
Over the past few hours, many advertisers experienced bugs on Facebook Ads. In some cases, multiple accounts received ad disapproval, while in other cases, ads and even whole ad accounts were mistakenly disabled.
Curated the: October 19, 2020

Bing revamps Site Explorer in new Bing Webmaster Tools

bySearch Engine Land
Last week, Bing announced the re-launch of Bing Site Explorer. According to Microsoft, it is "a complete new experience, cleaner and far easier to use and complete new system to support this tool.”
Curated the: September 28, 2020

Is Amazon About to Eat Google’s Lunch?

bySearch Engine Land
It’s the first time since 2008 that Google’s ad revenue declines. On the other hand, Amazon’s growth skyrocketed this year as well as its ad revenue, despite being new in the advertising space. Here’s the full story.
Curated the: September 7, 2020

Bing’s New robots.txt Tester Can Help SEOs Identify Crawling Issues

bySearch Engine Land
Bing announced on Friday that it added a robots.txt tester to its Webmaster Tools. Now, SEOs can use the new tool to test their robots.txt file and highlight any possible crawling issues the website might have.
Curated the: August 10, 2020

SEO Μyth-Βusting: What is Νot a Google Search Ranking Factor

bySearch Engine Land
SEO is always surrounded by a veil of mysticism. What works in SEO? What doesn’t? As it usually goes with mysticism, it has created a lot of myths, so here are the most popular ones.
Curated the: July 27, 2020

4 Ways to Speed Up Your Shopify Site

bySearch Engine Land
A low page load time is not only a major Google ranking factor, but it also affects drastically the user experience, and as a result, the conversion and revenue of your Shopify website. Here’s what to do about it.
Curated the: July 20, 2020

When AMP and Other Google Initiatives Go to The Grave, Are Your SEO Efforts Going With It?

bySearch Engine Land
Google has announced plans to lift the Accelerated Mobile Pages (AMP) restriction on its Top Stories. Was AMP good while it lasted and do publishers now really have a choice?
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