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Latest Marketing News: Search Engine Land

The Search Engine Land offers News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

Curated the: July 13, 2020

Top 5 Free Backlink Checkers You Should Be Using

bySearch Engine Land
Backlinks are one of the most essential components of SEO. Alt hough many backlink checkers aren’t free, they are a few of them that not only are they good at what they do, they also come at no cost.
Curated the: July 3, 2020

Google Shopping Ads Are Free to Display in Main Search Results

bySearch Engine Land
Just two months after Google made shopping ads free in the ‘Shopping’ tab, it now gives US retailers the option to run free shopping ads in the main search results, starting this summer
Curated the: June 29, 2020

Updated: The brands boycotting Facebook and Zuckerberg’s response

bySearch Engine Land
#StopHateForProfit is the latest movement that boycotts Facebook ads, effectively reacting to the "inability of the company to address hateful and racist content". This is a developing story so you may revisit anytime for the updates.
Curated the: June 15, 2020

Google to Allow Removal of Counterfeit Goods from Search Results

bySearch Engine Land
Google is now giving users an option to report ingenuine products they find within the SERP. This works similar to the DMCA process, where one can request the removal of stolen copyrighted content from Google’s search results.
Curated the: June 8, 2020

SEMRush Drops Paid Guest Blogging Service After Google Policy Scrutiny

bySearch Engine Land
SEMRush, the popular SEO tool, rolled our last year a service called Marketplace Guest Posting which was about increasing organic traffic. However, this week the tool dropped this service after Google policy scrutiny
Curated the: June 1, 2020

The Ultimate Google Disavow Guide

bySearch Engine Land
https://searchengineland.com/the-ultimate-google-disavow-guide-334939
Curated the: May 18, 2020

Amazon Posts: A feed-based shopping experience on Amazon

bySearch Engine Land
Amazon Posts was first released in 2019 as a beta. With its current official release, Amazon Posts give brands for free new content creation options, targeting and measurement included.
Curated the: May 4, 2020

Have We Hit Bottom Yet? What New Earnings Reports Say About COVID’s Impact on Digital Advertising

bySearch Engine Land
COVID-19 was a heavy blow for small businesses but the big tech companies didn't remain unaffected either. Here's what the coronavirus impact on the digital advertising landscape looks like right now.
Curated the: April 21, 2020

Adapting your SEO Strategy to Soften the Impact of COVID-19 on Organic Traffic

bySearch Engine Land
Search behavior has changed a lot since the dawn of the pandemic age. Also, consumerism has seen a demand shift towards health and fitness products. Here’s how to adapt to the changes of our era.
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