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Latest Marketing News: SEMrush

Semrush’s digital marketing blog is an innovative resource for content strategy, content marketing, SEO, SEM, PPC, social media and more.

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Curated the: February 7, 2022

A Beginner’s Guide to Keyword Search Volume

bySEMrush
There can’t be Search Engine Optimization without keyword research. And one of the most important metrics of the latter is keyword search volume. Here’s the beginner's guide to get you started.
Curated the: December 20, 2021

How to Do a Competitive Landscape Analysis (if You’ve Never Done It Before)

bySEMrush
A competitive landscape analysis is much more than a buzzword. Through this analysis, businesses can shape their product offerings and pricing, find their positioning and messaging, and more.
Curated the: October 25, 2021

A Guide to Microsoft Bing Search & How to Optimize Your Site for It

bySEMrush
SEO is usually synonymous with Google but Bing still has Bing has a global market share of 7%. Not only that but optimizing for Bing also means you’re optimizing for Bing-powered search engines like DuckDuckGo, Yahoo!, and Qwant.
Curated the: October 11, 2021

Market Research: An Overview and Step-by-Step Guide

bySEMrush
Conducting good market research is the only way to remain competitive. In this guide, learn what market research is, why it’s important, and how you can get started with your own exploratory research.
Curated the: July 5, 2021

Short-Form vs. Long-Form Content (Which One Do I Use and When?)

bySEMrush
“How long should a blog post be”? If you are a content marketer or you have a blog on your website, you’ve probably asked that question 1,000 times. Here’s what you need to know so you can stop wondering.
Curated the: June 21, 2021

Top 100 Most Searched Items On Amazon

bySEMrush
63% of retail searches in the US start on Amazon. But what products are most users searching for? Here are the Top 100 Amazon searches in the US for last month (May 2021).
Curated the: May 31, 2021

The Complete Guide to Website Sitemaps

bySEMrush
Sitemaps are important so Google can index your website. However, they are also beneficial for you and your users. Here’s the full guide to website sitemaps and everything you need to know about them.
Curated the: March 1, 2021

What Are Rich Snippets (How Do You Get Them)?

bySEMrush
The definitive guide to rich snippets. Learn everything about them as well as how to validate your structured data, how to add markup for rich snippets, and how to get them in the first place.
Curated the: February 8, 2021

Why Local Links May Reign Supreme

bySEMrush
Is topical link building or local link building better for local search? In January, SEMrush did some link building testing with four locations per test and a control group. Here are the results.
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