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Latest Marketing News: Social Media Examiner

Social Media Examiner helps millions of marketers figure out how to best use social media marketing to connect with customers, generate awareness, and increase sales.

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Curated the: December 14, 2020

Influencer Marketing Strategy: How to Scale a Business

bySocial Media Examiner
Can influencers really help you grow and scale your business? How do you find and contact influencers? How do you build ongoing relationships with them? And how can you make the most out of influencer marketing?
Curated the: December 7, 2020

YouTube Ad Targeting: What Marketers Need to Know

bySocial Media Examiner
Demographic targeting, intent targeting, audience targeting - YouTube Ad Targeting has three dimensions. Here’s how to get your ad in front of the right audiences and sell more.
Curated the: November 30, 2020

TikTok Content Marketing: How to Grow Your Business With TikTok

bySocial Media Examiner
Today, four billion people have downloaded TikTok on their phones. TikTok content marketing has become more relevant than ever and businesses want a piece of that cake.
Curated the: November 23, 2020

Getting Started With Google Tag Manager: A Beginner’s Guide

bySocial Media Examiner
A beginner’s guide to Google Tag Manager. Tag Manager coordinates all the places you’re advertising and thus making your platforms to be simultaneously up-to-date. Learn how it works and how to set it up properly.
Curated the: November 16, 2020

How Much Should You Spend on Facebook Ads? Budgeting Steps

bySocial Media Examiner
How do you budget your Facebook ad spend and how do you distribute your budget across your companions? Here lie the answers to these questions along with the four major mistakes to avoid in Facebook advertising.
Curated the: October 5, 2020

Instagram Visual Design: How to Improve Your Branding on Instagram

bySocial Media Examiner
You’ve only got 3 seconds to capture the user’s attention before they scroll down to consume more content. Therefore, your content should be aesthetically pleasing, and visual design is a big part of that.
Curated the: August 21, 2020

Instagram Reels: What Marketers Need to Know

bySocial Media Examiner
This August, Instagram rolled out Instagram Reels - the platform’s response to TikTok’s popularity. The new short-form video content will have 3-15 seconds in length and will be mobile-only. Here are a few good business uses.
Curated the: August 17, 2020

How to Analyze Instagram Stories: 7 Metrics to Track

bySocial Media Examiner
Learn which seven key Instagram story metrics reveal what content piqued users’ interest, where their interest may have dropped off, and whether people are taking action and engaging with your stories.
Curated the: July 27, 2020

How to Convert Website Traffic With Facebook Ads

bySocial Media Examiner
Reminder and Testimonial Ads prompt immediate purchase and emphasize social proof respectively. Learn how to make the most out of both Facebook ad types in your campaigns.
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