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Curated the: September 20, 2021

How To Optimize Your Landing Page For Better PPC

A dedicated landing page for your PPC ads (rather than just a generic homepage) enables you to streamline content and reduce friction along the path to purchase. Here’s how to make the most out of it.
Curated the: September 13, 2021

Facebook Unveils $299 Smart Glasses, its First Step Towards AR Wearables

Facebook made in partnership with Ray Ban and created a new pair of glasses called Ray Ban ‘Stories. The glasses, starting at $299, allow you to capture photos and video and take phone calls.
Curated the: September 6, 2021

Twitter Commerce is Coming, with its Various Shopping Experiments Closing in on the Next Stage

Twitter is developing a range of new shopping tools that’ll eventually provide direct, in-stream product listings, tied to business profiles in the app. The introduction of the ‘Purchases’ tab is only the beginning.
Curated the: August 30, 2021

TikTok Rolls Out Quick 'Promote' Ad Option to All Business Accounts

According to TikTok, ‘Promote’ is available to help businesses reach more people and grow their community with their TikTok videos. With ‘Promote’, you can turn any organic TikTok video into an ad, directly within the app.
Curated the: August 16, 2021

Facebook Rolls Out End-to-End Encryption for Messenger, the Next Step in its Messaging Integration Plan

In the weekend, Facebook rolled out the option to make voice and video calls end-to-end encrypted on Messenger, along with updated options for disappearing messages. These new features give more control over user privacy.
Curated the: August 9, 2021

7 Social Media Design Mistakes That All Marketers Need to Avoid

Are your images on social media blur? Are your fonts hard to read? Are you using grids? Everyone makes mistakes but in order to avoid them, you need to know what these mistakes are first.
Curated the: August 2, 2021

Instagram Expands Reels to 60 Seconds, Providing More Capacity for Creativity

After extending Reels from 15 to 30 seconds last September, Instagram announces that Reels are now 60 seconds long. That change could help boost discoverability in the app, and provide more video inventory for IG’s algorithms.
Curated the: July 19, 2021

TikTok Holds its Lead as the Most Downloaded App Once Again in June

Despite ongoing content concerns, data safety issues, and other controversies of varying degrees, TikTok has held onto the top spot as the most downloaded non-gaming app for the past 18 months.
Curated the: July 12, 2021

Clubhouse Establishes Exclusive Deal with TED to Expand its Content Pool

On Sunday, Clubhouse announced that it's partnering with TED to share exclusive content from TED's roster of thought leaders and experts, which could help to keep users coming back to the app.

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