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Latest Marketing News: Unbounce

The Unbounce blog: conversion intelligence insights on landing pages, conversion rate optimization, a/b testing, and all things marketing since 2009.
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Curated the: June 7, 2021

Why Your Marketing Strategy Needs a Conversion Funnel (and How It Works)

byUnbounce
A conversion funnel is all about increasing your lead generation, conversion rates, and profits. Here’s how you can build a well-defined, optimized funnel to capture leads, nurture them, and get them to convert.
Curated the: May 24, 2021

How To Drive Traffic To Your Website’s Landing Pages (2021 Guide)

byUnbounce
No matter how well-made a landing page is, it’s pretty useless if no one is visiting it. Naturally, you need some traffic. Here’s a guide with the best channels and ways to bring traffic and put your content to work.
Curated the: May 17, 2021

How to Create a Customer Journey Map That Works in 30 Minutes (Free Template)

byUnbounce
Unbounce, the popular landing page platform, explains why it’s a good idea to create a customer journey map, and how to create one fast. You will also find a template to put your plan into action soon as possible.
Curated the: March 8, 2021

7 Creative Landing Page Ideas to Inspire Your Next Campaign

byUnbounce
A landing page is not only a great way to drive traffic but it also improves your SEO and can help you build your brand along the way. Hopefully, these 7 landing page ideas -and 14 examples- will inspire you.
Curated the: November 30, 2020

The 5 Essential Elements of a Winning Landing Page

byUnbounce
A clear unique selling proposition (USP), an engaging hero shot, a few compelling benefits, some inspirational social proof and a strong call to action (CTA) are what make a landing page a converting asset. Learn all the details here!
Curated the: November 16, 2020

How Ecommerce Marketers Can Successfully Compete With Amazon

byUnbounce
When Amazon owns almost 50% of the eCommerce market share in the US, what room is left for marketers in the eCommerce industry? According to Unbounce, Amazon has three weaknesses your brand can capitalize on.
Curated the: June 22, 2020

How to Build Your Own SaaS Partner Program (with Landing Pages)

byUnbounce
The SaaS market today is stronger than ever. Small and medium SaaS businesses alike are looking for ways to grow. Partner programs seem to be a good option that can help these businesses expand.
Curated the: June 8, 2020

“What’s a Good Conversion Rate for my Landing Page?” [New AI-Backed Research]

byUnbounce
Let’s say that the conversion rate on your landing page is 5%. Is this good or bad? As with every metric in this digital life - it depends. Unbounce, the leading landing page platform, sheds some light on the issue
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