IP targeting technology.


El Toro is a marketing organization that views IP addresses. An IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising.

El Toro matches physical addresses to IP addresses with extreme precision with offline data on-boarding capabilities and patented one-to-one marketing technology, allowing to utilize Account Based Marketing tactics, CRM targeting, and more.


- Web-To-Home: We take your site visitors’ IP addresses and run them through our algorithm, determining their physical home or office address.

- IP Targeting: Our patented IP algorithm determines the IP address based on the physical address, which is then used for precise digital ad targeting at the IP/router level.

- Venue Replay: In other words, you have the ability to capture potential consumers Device ID at events they attend, where they work, where they study, where they shop, all with the intent to advertise to this high-value audience.



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