Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
Google Analytics includes features that can help users identify trends and patterns in how visitors engage with their websites. Features enable data collection, analysis, monitoring, visualization, reporting, and integration with other applications.
- The finer points: Analytics helps you understand how people use your sites and apps, so you can take action to improve their experience. Discover what Google Analytics can do by checking out the features listed below.
- Built-in Automation: Get fast answers to questions about your Analytics data, predict user behavior, and tap into powerful modeling capabilities.
- Reporting: See at a glance how customers interact with your sites and apps, and easily navigate to reports to dive deeper.
- Advertising Workspace: Better understand the ROI of your media spend across all channels, make informed decisions about budget allocation, and evaluate attribution models.
- Explorations: Access, organize, and visualize your data to fit your business needs. Run deeper, custom analysis of your data without the limitations of pre-defined reports, and share insights with other users.
- Data Collection and Management: Collect, organize, and manage your data easily with a variety of integrated tools.
- Integrations: Analytics is designed to work seamlessly with other Google solutions and partner products, saving you time and increasing efficiency.
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