- Capture: Combining Autocapture, custom tracking, and server-side events, Heap gives you the tools to assemble a complete and manageable behavioral dataset.

- Enrichment: Enrich user, account, and event properties with rich detail from your internal and third-party systems to deepen your understanding of the customer journey.

- Integrations: Create unforgettable user experiences by connecting digital insights with a complete network of best-of-breed tools.

- Governance: Heap’s revolutionary data governance system is built on top of the world’s most complete data foundation.

- Security: Custom security configurations, built-in PII protections, encrypted data transfer, SOC 2/GDPR compliance, and programmable controls keep your customer data safe and secure.

- Infrastructure: Heap processes billions of events for millions of users, across the world, every single day.

- Illuminate: Platform’s powerful data science layer scours your dataset to automatically uncover the insights that lead to the biggest business results — even on untracked events.