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LeadsRx
Marketing analytics done right.

About

LeadsRx is a SaaS marketing attribution solution that helps marketers connect the dots between online and offline programs and customer acquisition events, it tracks customer journeys to better understand the mix of marketing programs that drive revenue that eliminate wasted ad spend, improve conversions, and improve overall Return On Advertising Spend (ROAS).

LeadsRx provides its own pixel that collects first-party data for every visitor to your website. Once installed, the LeadsRx pixel begins immediately learning about your marketing programs and automatically completes much of the set-up process.

Features

- Digital: LeadsRx uses a proprietary Universal Pixel™ that captures 100% of inbound digital traffic to your website no matter where it comes from.

- Broadcast (TV and Radio): The LeadsRx approach provides an off-the-shelf omnichannel solution for evaluating the performance of TV and radio advertising in conjunction with all other marketing channels.

- Streaming (Podcast and OTT): Our cross-channel analytics provides data about how your OTT, CTV, and podcast campaigns are performing, individually and in conjunction with other channels, to drive customer engagement. Point solutions, like those for podcasts, cannot provide an impartial, holistic view.

- Other Channels: We also use MTA to identify how ALL channels are contributing to customer journeys – digital paid and organic search, social, mobile, trade shows, direct mail, inbound calls, and more.

Pricing

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Acquired by

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