AdobeMarketo is a leading marketing automation platform with a range of capabilities for small and medium businesses and large enterprises, across various industries.
Some common features include email marketing, nurturing, SEO, landing pages, scoring, and analytics while other editions offer advanced features such as website personalization, mobile engagement, and social and web retargeting. Typical customers include both B2C and B2B brands of all sizes.
- Marketing Automation: Attract and convert prospects, grow customer relationships, measure and optimize marketing programs, and focus Sales on the hottest prospects.
- Email Marketing: Create email campaigns quickly and easily, drive better results with personalized emails, ensure your segments are always current, and gauge email campaign performance anytime, anywhere.
- Lead Management: Identify and deliver leads that close, and close faster, prime your sales team to win with the industry’s best integrations with Salesforce.com and Microsoft Dynamics, prove and improve your marketing by tracking what matters, engage potential buyers at scale anywhere in their lifecycle with automated, personalized campaigns.
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