- Connect: Your customers drive your business, which is why it's so essential to establish a meaningful and active connection with them. You need to connect and foster a strong relationship with them on channels where they’re active users.
- Analyze: The key to effective marketing is the intelligence to understand customers thoroughly. Customers tell you so much about their behaviors when they shop on your website. You need to collect, curate, engineer and derive insights from this data to excel at relationship marketing.
- Personalize: Offering a personalized customer experience will make your people want to come back to you. Consumers expect to be treated as individuals when they deal with brands. They demand personalization throughout the buying journey.
- Engage: A solid customer engagement strategy will foster brand growth and customer loyalty when executed well. Up to two-thirds of a company’s profit relies on effective customer engagement.
- Optimize: Get data-driven insights to understand what is working. Discover performance-boosting opportunities to maximize the positive impact of your marketing effort.