smec’s digital advertising solution helps retail marketers to optimize their advertising performance across channels with data-driven automation, advanced campaign structures, and hands-on expert support.
smec’s multi-channel advertising solution, which is built on its intelligence platform, helps large, ambitious online retailers to make smarter decisions faster, use their resources more efficiently, and, ultimately, increase their competitiveness, revenue and profits.
- Optimise campaigns: Group better-performing brands or products by margin, ROAS, or sales. Improve your product titles automatically to reflect data feed best practices. Work with device campaign splits to lift device-specific performance of your brands or products.
- Increase effectiveness: Automatically include up to 100 attributes to generate CPCs that are on-point. Set accurate bids for longtail products with little data. Sync bids between Google and Microsoft to reach people across networks.
- Customise your setup: Factor in relevant business metrics to align bids with business objectives. Cluster products in accordance with unique parameters to increase bidding performance. Generate campaigns that match search intent and reflect device performance.
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