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Snowplow
Collect, manage and operationalize behavioral data at scale.

About

Snowplow is a cloud-based data collection solution designed to help small to large businesses collect and warehouse event data across all platforms in real-time. Data analysts, engineers & scientists can configure data schemas and validate all gathered information against associated schemas.

Snowplow Behavioral Data Platform generates, governs, and models high-quality, granular Behavioral Data, ready for use in AI, ML, and Advanced Analytics applications.

Features

- Attribution: Assign credit to each marketing touchpoint that influences high-value user behavior.

- Personalization: Understand what drives user engagement and personalize the experience in real-time to drive acquisition and retention.

- Product Analytics: Develop a strong understanding of user behavior to inform product strategy and optimize the product experience.

- Churn Reduction: Identify trends in user interaction to isolate behaviors predictive of retention and churn for better forecasting and interventions.

- Data products: Put behavioral data to your products to deliver value propositions to your customers.

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